You know what I completely agree with you.
I don't drink alcohol at all, but I don't hold it against others who like to have a drink.
But I see YP at work who binge drink at 12/13 years old and it makes me feel sick. Alcohol does not need to be promoted in my opinion. It's nice to get a special offer on a bottle of wine, but when it is promoting crates of the stuff, it's not right.